How Recommerce Is Dominating The Pre-Owned Watch World
An advertisement online encourages viewers to click in order to sell their luxury watch. Top priced is promised for pre-owned high-endwatches, part of a major push by companies to buy rather than sell timepieces. It not only feels like the “cash for gold” craze of several years ago but in a way it is also an extension of it. Clever marketers discovered that in many instances, there was more money in advertising to buy people’s unwanted precious metal and stones rather than looking for a market to profit from them. Today, the same thing is happening with luxury Swiss watches. However, timepieces, unlike jewelry, require a much more sophisticated process.
It has been well over a decade since companies such as eBay and Craigslist have been helping people profit from unwanted personal possessions. While it is far easier to find buyers for your unwanted goods these days, it can still be tricky to sell luxury goods where the trick is in finding buyers who understand what the items are worth.
Gold Rush find both the buyer and seller and match them together.